Instagram Shop: How to Use the Feature to Sell Products on the Platform


As a business owner, staying up to date on the latest trends in technology is essential to establish a sustainable and profitable business. One of the most popular trends of the moment is Instagram’s Shop feature. This new feature allows users to run their own online store from their Instagram account and allows customers to find and purchase products without ever leaving the app. In this article, you will learn how to use the Instagram Shop feature to sell products on the platform, showing you step-by-step how to create, organize, manage, and promote your own online store.

1. What is Instagram Shop?

Instagram Shop is an e-commerce platform created by Instagram. It allows users to browse products, purchase directly, and access customer service in order to help complete the purchase process. With options to purchase right in the app, it makes the shopping experience easier for customers and allows retailers to reach a larger audience.

Instagram Shop offers many features including:

  • Product Catalog – selecting from an inventory of products to display.
  • Checkout – securely completing payment in-app with credit or debit cards.
  • Customer Service – using in-app messaging to speak with customer service representatives.

It also allows customers to review products, add them to their wish list, and save them for purchase later. With Instagram Shop, shoppers have the convenience to browse products, buy in the app and get customer service in one single place. This makes it an attractive platform for retailers and creates a better shopping experience for customers.

2. How to Set Up Instagram Shop

To set up an Instagram shop, you need to have a Facebook shop page and an Instagram Business account. Here is what you need to do:

  • Set up a Facebook shop page and connect it to your Instagram business profile. Make sure that you complete all the sections and provide necessary information regarding your store.
  • Enable Shopping in Instagram. Access the settings of your Instagram profile and tap on “Shopping” to gain access to the product tagging feature.
  • Tag Your Products in Posts. Once you have given your Instagram access to your Facebook shop, you can now tag your products in posts, stories and in IGTV videos.
  • Your customers will be automatically directed to the product page of the item you tagged in your post, allowing them to complete their purchase.

Follow these additional steps to go live with your Shop:

  • Optimize Your Shop Content. Your shop page should include images that demonstrate the quality of the products you’re selling and an easily understandable description.
  • Create Engaging Instagram Posts. Create content that educates your followers and potential buyers. Once you have engaged leads, the next step is creating posts that give people reasons to make a purchase.
  • Engage Your Followers. Encourage followers to participate in giveaways, comment their feedback, or review their experiences with your products.

By setting up an Instagram Shop, you can make it easier for your customers to purchase your products directly from Instagram, without leaving the app. Having a business account will help you connect with potential customers and help you grow your Instagram presence.

3. Maximising the Reach of Your Instagram Page

There are several steps you can take to help ensure that your Instagram page reaches as many people as possible. Here are some tips that can help you expand the reach of your Instagram page:

  • Use Hashtags – Use relevant hashtags to increase the chances of your posts being seen by more people. Try to use both popular and lesser-known tags to get the most traction.
  • Engage With Your Audience – Interacting and engaging with your audience will help boost visibility and trust, which can lead to more people following and interacting with your page.
  • Get Involved in Challenges – Participating in Instagram challenges is an effective way to boost engagement. Taking part in these challenges will give you exposure to a larger audience, increasing the potential for more followers.

You can also use tools to help you refine your approach to Instagram. There are many social media management tools that can help you manage your Instagram page by scheduling posts, tracking followers and hashtags, and analyzing data. Having access to analytical data will help you identify trends and tailor your posts to reach a bigger audience.

4. Strategies for Selling Your Products

Market Research
In order for a business to be able to successfully sell its products, it needs to be aware of what the market needs and what competitors are offering. This means conducting extensive market research. Research should begin with researching customer needs and interests, and conducting competitor analysis to understand what customers are looking for. Additionally, businesses must know their target market and appropriate pricing to increase their sales.

Effective Advertising
Having an effective advertising strategy is key to selling products. This includes finding ways to showcase products so they are most appealing to customers. Ads through various channels such as social media, websites, and print can be utilized to reach target markets. Additionally, presenting the product in a way that resonates with the target market and has a call-to-action is essential.

  • Stay current on the latest trends
  • Ask customers for feedback
  • Monitor competitor’s products and pricing
  • Utilize online resources

Optimize your Product
Selling products often consists of more than just advertising and pricing. The product itself should be optimized to ensure it meets customer needs and interests, as well as stands out from competitors. Businesses must constantly evaluate and optimize the quality, features, design, and delivery method of the product in order to provide value. Furthermore, they need to ensure that the product continually meets customer expectations as the market changes.

5. Benefits of Using Instagram Shop for eCommerce

Integration of Social Media and Shopping:

Integrating the eCommerce process with one of the most popular social media platforms can provide multiple opportunities for the customers to purchase goods directly from their favorite platform. Instagram Shop allows digital merchants to provide customers access to an interactive shopping experience by providing them product discovery, descriptions, buying options, and ability to share with friends or family without ever having to navigate away from the app.

Easy Landscape:

The Instagram Shop allows companies to streamline their service landscape and allow customers to purchase directly from the app. This reduces the risk of customers abandoning a purchase and reduces the workload from merchants to ensure that customers are directed to a web page or other purchasing media.

Improved Customer Experience:

Instagram provides an improved customer experience as it allows customers to search and discover products while in the app. This allows merchants to reach out to a large customer base and thus simplify the product selection and purchase process. Additionally, the integration of Instagram Business enables merchants to see who is viewing and purchasing their products, leading to an improved customer experience.

Using Instagram Shop has the potential to revolutionize the eCommerce landscape and offer customers a better experience. By providing customers with the ability to purchase directly from within the Instagram app, merchants can reduce abandoned cart rates and improve customer engagement.

Instagram Shop has created a powerful, creative sales tool for entrepreneurs that is easier to use than ever before. With the ability to buy and sell items conveniently on Instagram, there has never been a better time to be an entrepreneur hoping to take advantage of the ecommerce boom. Through careful preparation and marketing, any business can benefit from the new tools available on Instagram Shop.