Instagram IGTV: How to Use It to Reach a Larger Audience


In an ever-more crowded digital landscape, Instagram’s IGTV provides businesses, organizations, and individual content creators the opportunity to expand their reach. Thriving on the mobile platform thrive, IGTV gives users the power to design and create longer-format vertical video content. Through its use, organizations can reach larger audiences and make their content more impactful. In this article, we’ll discuss how to use IGTV to leverage these advantages.

1. What is IGTV?

Instagram has recently launched a brand new platform called ‘IGTV’. It stands for ‘Instagram Television’ and is an evolution of the classic idea of television.


  • The goal of IGTV is to provide users of Instagram with a platform to watch long-form, linear video content.
  • This is unlike the traditional Instagram post that is limited to a mere 60 seconds.
  • IGTV also presents content creators with an incredible opportunity to make longer-form videos and build an audience on the platform.


  • IGTV allows users to upload an infinite amount of video that automatically plays as soon as you open the app.
  • Furthermore, you can watch these videos at your own leisure by selecting the video you wish to watch on the main homepage.
  • Simple and intuitive navigation makes it easy to find the content you love, with topics as varied as sports and gaming included in the catalogue.


  • The ability to watch something that begins playing as soon as you open the app, makes the IGTV experience quite mesmerizing and immersive.
  • Content creators also benefit from this as they can use this space to showcase their own videos, thereby creating a name for themselves and increasing their engagement with their viewers.
  • Finally, transitioning to IGTV allows Instagram to focus on businesses and brands that can reach larger audiences and firmly entrench the platform in the video streaming world.

2. How to Use IGTV to Reach a Larger Audience

IGTV is quickly becoming one of the most powerful social media platforms. By learning how to effectively use it, you can make a substantial impact on your audience. Here are some tips on how to reach a larger audience with IGTV:

  • Make sure your video caption is clear and concise: People on IGTV want to know what they’ll be getting out of the video quickly. Make sure your caption clearly states the purpose of the video and what viewers can expect.
  • Share your videos multiple times: You should share your videos to different groups at different times. Share it again if it doesn’t get much traction the first time. People may not have been online when you first posted it.
  • Engage with comments: When other users leave comments on your video, make sure you respond to their questions and feedback. This shows that you are engaged with your audience, and it encourages other viewers to leave comments as well.

Additionally, you can add subtitles to your IGTV videos. This makes your content broadly accessible and can help to expand the reach of your videos to those who are deaf or hard of hearing. Additionally, IGTV allows you to cross-promote your content on other social media platforms, which can help to increase your visibility.

Utilizing IGTV can be an effective way to reach a larger audience. By following these tips and engaging with your viewers in a meaningful way, you can build relationships and grow your audience over time.

3. Making Use of Instagram Ads

Target Your Audience – Instagram Ads are an effective way to market to a specified audience. You can target people based on their interests and demographics, as well as their location and behavior. Additionally, you can use retargeting and custom audiences to serve the same ads to users who have already interacted with your content.

Choose Your Objective – The type of Instagram ads you create will depend on the objectives you set. Common objectives include website clicks, video views, brand awareness, and lead generation. When determining your objectives, consider whether you want to create awareness or generate a conversion.

Optimize Your Ads – Once the ads are up and running, you’ll need to monitor and adjust them in order to get the most out of your budget. Make sure to regularly check the performance of the ad, adjust the targeting, adjust bidding and budget, and test different versions of the ad to maximize your results.

  • A/B testing
  • Regular monitoring
  • Targeting strategies

4. Utilize Creative Strategies to Make Your Videos Engaging

If your primary aim is to make videos that people like to watch, then it’s crucial to use creative strategies that make the videos interesting. Here are four strategies that you can employ.

Offer new and useful content
People are more likely to come back to watch your videos if the content you offer is unique, useful and relevant. Keep your content fresh, fun and informative by providing useful tips and information. You can post educational videos on related topics, or cover new trends or industry developments.

Use visuals and sound effects
Using visuals, like animation and sound effects, can help your videos stand out from the competition. You don’t need expensive or complex animations – simple visuals that add something interesting to the video can be sufficient. Additionally, appropriate sound effects can complement the visuals and contribute to an overall engaging experience for viewers.

Tell a story
Storytelling is a powerful technique that can help people remember and relate to a message. Include some sort of narrative in your videos so that viewers can follow along easily and emotionally connect to the content. There are various storytelling techniques that can help you craft an interesting and compelling story – choose one that fits the topic and your audience best.

Use humor
Humor is a powerful tool that can be used to lighten up the atmosphere and make people more engaged and entertained with your videos. Of course, don’t go overboard with it – too much humor can often be distracting and detract from the message. Choose appropriately funny elements that make the video more lively and entertaining.

5. Maximize Your Reach on IGTV and Beyond

Among the latest additions to the Instagram family is IGTV – a powerful and versatile platform which allows businesses to maximize their reach. On this platform, the limits are only set by imagination, as you are able to offer a wide range of content for your viewers.

  • Explore video and photo editing tools to create more attractive content.
  • Leverage all of Instagram’s editing, design and business features.
  • Tap into the power of analytics to determine how your posts are performing.

Let Your Content Speak for Itself Styling your posts in an interesting and eye-catching manner is a great way to draw attention to your content and capture the attention of potential customers. Utilizing animation and creative transitions, appealing visuals and branding elements, and customer testimonials will be powerful methods to strive for engagement and reach.

Moreover, cross-promoting your content across all the platforms, such as YouTube, Twitter, Facebook, and so on, will be an effective way to spread your message and reach a broader, more engaged audience. As content on IGTV also lives outside the platform, utilizing platforms like YouTube and Twitter to spread the word and promote your posts will create a ripple effect and ensure more people view and engage with your posts.

With IGTV, Instagram users can reach a larger audience, create their own channel and gain a dedicated following. With these tools, users can become involved in conversations, express their creativity, and reach an even larger audience. With an understanding of your audience, creative content, and the use of these unique features, even the most obscure user can use IGTV to reach their desired audience.