Having an active presence on social networking sites is paramount for any business aiming to compete in the modern digital age. It means having accounts on various networking sites and posting novel and related updates for your target group.
Meta allows the connection of Facebook and Instagram accounts to enable easy cross-sharing and customization. This means that if one shares content on one of the accounts, the posts are automatically duplicated on the other platform. This can be very beneficial to most users since one would not need to schedule or upload similar information twice. However, in cases where one wants to manage the two accounts separately, the following are the procedures for unlinking the Facebook and Instagram accounts.
Understanding the Effects of Unlinking
Using social media sites makes it easy to reach a large part of your customers with just a few clicks. There are several cross-sharing features available once you have connected accounts which may make social media management easy even when doing it on your own. There are several cross-sharing features available to you.
However, you may notice that one site is getting more attention than the other, making it less necessary to cross-post from the site that is less engaged. This is one way you may choose to unlink your accounts.
What Happens When you Unlink Facebook and Instagram?
Engagement and reach are some of the ways that social media facilitates business expansion. With an effective social media presence, you not only engage with already-existing customers but also have the ability to reach out to new customers in ways that you would not with traditional forms of marketing. It is important that you know who you are marketing to.
Now, check your followers and audience. If the engagement level on Instagram happens to be higher than that on Facebook, then an appropriate switch might be required. When the accounts are uncoupled, the control over the kind of content that is shared and the timing also enhances. Your accounts will not get affected, but the merged data like messages, along with the cross-publishing function, might get eliminated.
Step-by-Step: Unlinking through Facebook (Mobile & Desktop)
If you are not sure about the procedure to unlink Facebook and Instagram, then follow the initial steps to unlink it on Facebook:
On the Facebook Mobile App
- Open the Facebook mobile app on your cell phone and click on the icon that consists of three horizontal bars in the top left corner. This will reveal a drop-down menu listing the app’s settings.
- Scroll down to Settings & Privacy, then choose Settings.
- Tap Accounts Center, which is the first item in the following menu. All of your connected accounts are managed from there. Your Instagram and Facebook accounts will appear.
- Select the Instagram account you want to disable, then tap Remove from Accounts Center.
On The Facebook Desktop Website
- Go to Facebook.com and log in. Then click on the picture of yourself in the top corner of the screen.
- Click on Settings & Privacy, and then on Settings.
- Click “Permissions” and then “Linked Accounts.” When Instagram comes up, click “View.”
- Click Disconnect account, then select Yes, Disconnect.
Step-by-Step: Unlinking using Instagram (Mobile & Computer)
You can also disconnect your accounts from the Instagram Accounts Center. The steps below will walk you through how to disconnect your Instagram and Facebook accounts using both mobile and desktop computers.
On the Instagram Mobile App
- Open the Instagram app on your mobile device and click on your profile icon in the bottom-right corner of your screen.
- Tap the three horizontal bars in the top right-hand corner, then select Accounts Center.
- Scroll to the bottom and select Accounts. All your connected Instagram and Facebook accounts will appear. Select the Facebook account and then Remove.
- Tap Yes to confirm when prompted.
On The Instagram Desktop Website
- Log in to your Instagram account on your computer and click on More from the left menu, and Settings.
- Select Accounts Center towards the top of the menu, then Accounts. All linked Instagram and Facebook accounts will come up.
- Click your Facebook profile. Then click Remove. Then click Yes.
Troubleshooting Common Problems
- Linked accounts: All accounts should be shown in the Accounts Center. They may also be accessed by clicking and holding the profile icon in the bottom right corner of the application on both the Instagram and the Facebook websites.
- Unlinking option missing/not working: This is normally because the Instagram account is not actually linked to the Facebook account. Check settings.
- Login problems post-unlinking: It is best to recheck your settings. Perhaps you encountered an issue during the process of unlinking; in both Facebook and Instagram, investigate Accounts Center to verify if they are still unlinked.
Managing Accounts Separately After Unlinking
- Privacy settings on each platform must be checked after the process of unlinking is completed to make sure that the sharing of the content is as it should be.
- Posting without cross-sharing: Once the content is uncoupled, it will not be cross-shared on any platform anymore. Use the app of your choice to post content and share it on just that platform.
- Use a personal account and a business account: This is to ensure you are not confusing the two accounts when you are scheduling posts.
- Limiting interaction without unlinking: If unlinking is not an option, limiting interaction can be an alternative. Go to Settings > Sharing on both Facebook and Instagram to choose to turn on and off the automatic sharing of photos on both platforms.
Use Optimize to Manage Your Social Media Presence
There may be many tasks that the business will have on a given day. Do look into optimizing your social marketing activities with Optimize Digital Marketing. Social Media Management: We optimize your social media activities, helping you attract more traffic to your business, as well as improve SEO. We are the leading digital advertising services providers, operating on various social media websites, designing ad placements that work towards giving you the desired returns and visibility. Get in touch with us today to learn more about how Optimize can help you.